5 Key Opportunities for Any Dealer Group

In this vAuto podcast, vAuto’s Senior Director of Customer Program Management, Dan Winchester, addresses five performance improvement opportunities for groups. The opportunities flow from his work advising dealer groups on ways to improve their businesses. The specific opportunities include ways to bring more consistency to appraisals across group rooftops; how to ensure each vehicle retails at the rooftop that offers the best ROI opportunity; pointers to establish group-level targets to minimize vehicle price discounts; and, guidelines to understand if merchandising or pricing is problematic for a vehicle.