The way consumers shop online has advanced greatly over the past few years. But the automotive market was so hot that dealers could get away with the bare minimum for merchandising. Now, slowing market conditions are forcing dealers to pay attention to how they attract customers to their cars online. The goal of your digital merchandising is to show shoppers that the value of your vehicle matches – or exceeds – the price you’re asking for. So, how do you convey enough value online to convince shoppers they’re getting a great deal? Read the Merchandising in 2024:  Evolving your approach to meet the new way consumers buy cars online eBook to see what’s happened with the market, how consumers now make buying decisions, and see why your digital merchandising can make the difference between winning or losing sales.