Q2 2026: Retail Demand and Inventory Insights
vAuto's quarterly quick takes for Q2 2026 features insights from Lance Helgeson and Bethany Johnson on retail demand and inventory trends in the automotive market. The report highlights a stable retail demand with inventory levels reaching 1.46 million units, while prices for new and used cars rise, reflecting affordability concerns. Discussions include the importance of strategic stocking and leveraging customer equity, noting that over 70% of shoppers have equity in their vehicles. Additionally, profitability for dealerships remains consistent, with new car profits at approximately $2,500 per unit, emphasizing the value of effective inventory management and customer engagement in a competitive market.








