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vAuto LMV Q2 2026: Why Precision Matters in a Turbulent Market

Derek Hanson from Cox Automotive and Erin Keating analyze the turbulent Q2 2026 car market, exploring the impact of global events on both new and used car sales. Despite challenges such as affordability and tariffs, new car sales show resilience, particularly among wealthier consumers. The discussion highlights trends in vehicle supply, OEM profitability, and incentives, revealing a disciplined approach from manufacturers to maintain profitability without excessive inventory or discounts.