Engage Your Customers Online the Way They Want
Car shoppers do most of their research online. But if your VDPs are optimized for an algorithm and not for your customers, then you reduce your chance of making the sale. Ditch ancient practices like unedited photos, wordy descriptions and all caps phrases. Instead, use these tactics to give shoppers the info they need to be ready to buy. Discover how you can create an online experience that draws customers in.