How Rodland Toyota Makes Wholesaling Vehicles a Multi-Channel Priority

In this vAuto podcast, Lee Segal, general sales manager at Rodland Toyota, Everett, WA, details how the dealership uses a blend of online and physical auctions to efficiently wholesale roughly 100 vehicles a month. Segal details how the dealership’s multi-channel wholesaling strategy strengthens the store’s ability to acquire vehicles from customers and feed their retail inventory. Segal also highlights wholesaling best practices he follows to build relationships and trust with buyers and deliver an optimal return for each vehicle they wholesale.